Users will soon have a fresh option that allows them to reduce the volume of AI-made media appearing in their timelines. This move comes as the platform disclosed that it now features over 1 billion content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This development coincides with a increase in AI-generated material, spurred by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing content creators on a competing service primarily display content made by AI. A significant portion of this material is deemed low-quality AI content, a term for substandard, factory-style content that is typically absurd or bizarre.
Based on user feedback that numerous viewers appreciate content made with AI tools, ranging from AI artwork to educational videos, and we want to give people the power to see more or less of that, according to their own likes,” stated a company executive.
Scale of AI Content
The service announced that there are currently 1.3bn videos on its app identified as AI-generated. In total, over 100 mn media items are uploaded to the service every day, making AI content a limited portion of its total content library.
Customizing Your Feed
Users will be able to decrease or raise the volume of artificial media they see by using the topic control setting in the app and picking AI-made media. Other topics that currently be modified under the tool include news, fashion, aesthetics, and dance.
Platform Guidelines
TikTok’s rules mandate creators to tag convincing AI-generated content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
In addition, the platform will from now on apply an artificially created watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This measure is aimed to help prevent users from seeking to bypass the labeling process.
Responsible AI Funding
The company is additionally introducing a $2 million AI literacy fund for professionals and groups to develop learning resources about using AI responsibly. This program will assist charitable organizations specializing in educating coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, amid controversy over plans to cut jobs for numerous safety staff in Britain. It is expected to reduce hundreds of positions in its user protection division in its British office, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that staff-based oversight would remain essential, but AI can protect employees by eliminating the most distressing content before it is viewed by people. TikTok announced a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is making a difference work at speed.”
