Liz Truss, Steve Bannon and Tucker Carlson? Exploring the Former PM's Attempt for Make America Great Again
The former UK leader, kicked off the first edition of her video series with a pledge to expose "malicious actors" attempting to undermine Britain, the US and Europe. She explained she would uncover how an "international network of leftists work to subvert democracy and the electorate's mandate."
"We're going to look at the political movement of Donald Trump and observe how this can be accomplished in Britain," Truss declared. "We will interview the leading lights of the Make America Great Again campaign."
In advance of the program's debut, there was a notably ardent backer. "This marks the start of a kind of revolution," stated the controversial US journalist. His media outlet Just the News will publish the Truss's new broadcasts.
Establishing Ties in the Maga-Verse
British fellow travellers, featuring a counselor supportive of Reform, have also helped her set up the Truss's program. The setup is professional, though simple. She has gathered ten thousand followers in her debut week and her debut had 67,000 views during that week.
This marks a humble beginning, but in partnering with Solomon, the former PM is being pushed into a established conservative ecosystem producing and amplifying Maga talking points. Its obsessions include alleged censorship by the mainstream media and a aim to eradicate a shadowy government apparatus – a force that Truss blames for the rapid conclusion of her disastrous time in office.
"Just the News is not well-known outside of the pro-Trump media sphere, but it does have credibility there, largely because of its founder, who provides analysis on pro-Trump shows like the program hosted by Steve Bannon and has even interviewed the former president," said Alex Hinton, who has extensively researched the Maga movement.
A Contentious Ally
Her effort to bring the pro-Trump media model to Britain has pushed her closer to contentious individuals such as the journalist.
He founded the platform following criticism following accusations of circulating misleading narratives about the President's actions in Ukraine, as well as contentious articles about one-time diplomat to the region.
His claims were amplified within the conservative press, with Solomon appearing as a frequent visitor on the prominent cable news broadcast. Donald Trump endorsed his stories.
He wrote the allegations regarding Ukraine in a set of articles for the outlet the Hill, after having been re-designated as an opinion writer following internal criticism over his articles. His narratives were central in Trump's pressure for the Ukrainians to investigate Hunter Biden and his father in 2019. This pressure resulted in articles of impeachment targeting Donald Trump. Senators later voted to acquit the president.
Weeks after the journalist departed the newspaper in late 2019, the publication revealed it was conducting a examination of his columns about the Ukraine issue. It concluded he had used unreliable sources and stated he "omitted key facts about key Ukrainian sources, specifically the detail that they had been formally accused or were under investigation."
Joining the Network
His TV and radio guest spots are a sign of the conservative ecosystem the former prime minister is entering. He discussed his support for Truss's project on a broadcast he helps run on Real America's Voice, a political media platform that is where you find the Maga influencer Steve Bannon and on which former Fox host Tucker Carlson also features. She has already spoken with Bannon on one of her first podcasts.
By partnering with Solomon and Just the News, Truss has become a niche participant in a broader ecosystem of conservative media outlets that often amplify each other's content.
The journalist's podcast and Real America's Voice show have frequently included individuals such as influencer Mike Benz, a conservative commentator whose criticism of the US Agency for International Development was cited by the X owner as grounds for closing the government body.
A Global Media Play
While her awkward delivery and career difficulties have invited ridicule at home, certain American analysts are taking seriously her bid to reinvent herself as a British branch of the pro-Trump media ecosystem.
"One must regard folks like that with seriousness, although you may not want to accept their words at face value," stated Rob Flaherty, who worked in the Biden administration.
"You saw how in 2024 the former president used that ecosystem to spread his narrative. Without a doubt that sphere transmits and affects discourse overseas. It looks quite apparent to me that the circumstances in the Britain are akin to what permitted this alternative media ecosystem to flourish here."
Professor Alan Finlayson, said the online conservative ecosystem was already making its presence felt in the United Kingdom.
"Online platforms transcends national boundaries," he stated. "There's a kind atmosphere within which stuff flows – sometimes manifesting in radical ways and other times more moderately – but which is connected."
The academic said the growth of the online right in the UK lately meant the "possibility to have a increasing influence is substantial."
Global Goals
"The former PM and the Reform UK leader in the recent past appeared at the the major conservative conference, where I observed they hit Maga talking points before the {king of Maga|